Successful marketing in emerging markets / TLATLI Fathi

Titre : Successful marketing in emerging markets : A practical guide for marketers in emerging economies Type de document : Ouvrage Auteurs : TLATLI Fathi, Auteur ; Holschuh Marilyn, Auteur Editeur : Louvain-la-Neuve [Belgique] : Gestion 2000 Année de publication : 2008 Importance : 814 p. ISBN/ISSN/EAN : 978-2-930552-01-9 Termes (thésaurus) : Disque optique Distribution Gestion du marketing Marketing culturel Marketing digital Marketing mix Marketing stratégique Marque Pays en développement Plan marketing Politique de communication Segmentation Résumé : Successful Marketing in Emerging Markets is designed and developed to be a Practical Guide for marketers working in emerging economies or intending to do so. It provides a very comprehensive approach across a wide variety of marketing to social and cross-cultural issues. The multifaceted nature of the book means that it will appeal to those readers who want and need only a certain topic, such as distribution, communication or crosscultural marketing, as well as those who want to develop an integrated, holistic and culturally-sensitive marketing approach. The book is written for real-world marketers. Ideas, examples, worksheets, checklists and many other tools will help them develop and implement a marketing approach, not just learn about marketing history or concepts. As the book is organized as a practical guide around the fundamental marketing processes, any of the chapters can be extracted or used individually to provide background and instruction on a specific topic.

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Cote	Support	Localisation	Disponibilité
MKT4 TLA/1	Livre	ICHEC	Disponible
MKT4 TLA/2	Livre	ICHEC	Disponible
MKT4 TLA/3	Livre	ICHEC	Disponible

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