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Cengage Learning
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Titre : Essentials of marketing research Type de document : Ouvrage Auteurs : Babin Barry, Auteur ; Zikmund William, Auteur Editeur : Boston [USA] : Cengage Learning Année de publication : 2016 Importance : 494 ISBN/ISSN/EAN : 978-1-305-26349-9 Prix : 1 Termes (thésaurus) : Analyse des données
Analyse qualitative
Echantillonnage
Étude de marché
Gestion du marketing
Plan marketing
Questionnaire
Recherche
Stratégie
TestRéservation
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Cote Support Localisation Disponibilité MKT3 BAB Livre ICHEC Disponible
Titre : UML for the IT business analyst : A practical guide to requirements gathering using the unified modeling language Type de document : Ouvrage Auteurs : Podeswa Howard, Auteur Editeur : Boston [USA] : Cengage Learning Année de publication : 2010 Importance : 372 p. ISBN/ISSN/EAN : 978-1-59863-868-4 Termes (thésaurus) : Analyse économique
Guide
Langage informatique
Management
Système d'informationRésumé : Today, information-technology business analysts are often working on object-oriented(OO), Unified Modeling Language (UML) projects, yet they have a long way to go to exploit the technology beyond the adoption of use cases (just one part of the UML). This book explains how, as an IT business analyst, you can pull together all of the UML tools and fully utilize them during your IT project. Rather than approaching this topic theoretically, you will actually learn by doing: A case study takes you through the entire book, helping you to develop and validate the requirements for an IT system step by step. Whether you are a new IT business analyst; an experienced analyst, but new to the UML; a developer who is interested in expanding your role to encompass IT business-analysis activities; or any other professional tasked with requirements gathering or the modeling of the business domain on a project, you'll be trained and mentored to work efficiently on UML projects in an easy-to-understand and visual manner. This new edition has been completely updated for UML 2.2, and includes coverage of all the relevant new BABOK 2 knowledge areas. The new edition also covers various lifecycle approaches (non-empirical, empirical, waterfall, iterative, and agile) and their impact on the way project steps are carried out. Réservation
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Cote Support Localisation Disponibilité MSI1 POD Livre ICHEC Disponible
Titre : Maximizing your sales with Microsoft dynamics CRM 4.0 Type de document : Ouvrage Auteurs : Kachinske Edward, Auteur ; Kachinske Timothy, Auteur Editeur : Boston [USA] : Cengage Learning Année de publication : 2009 Importance : 251 p. Termes (thésaurus) : Base de données
Gestion de la relation client
Logiciel
Messagerie électronique
Planification
VenteRésumé : If you're a sales professional running Microsoft Windows, Microsoft Dynamics CRM is the perfect customer relationship management system for you. Why? Because it's the only CRM system that can be fully integrated into Microsoft Office Outlook and other programs to save time and help automate processes. Réservation
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Cote Support Localisation Disponibilité MKT6 KAC Livre ICHEC Disponible
