The intention economy / Searls Doc

Titre : The intention economy : When customers take charge Type de document : Ouvrage Auteurs : Searls Doc, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2012 Importance : 302 p. ISBN/ISSN/EAN : 978-1-4221-5852-4 Termes (thésaurus) : Client Consommateur Environnement numérique Gestion de la relation client Impact, influence Liberté Place de marché électronique Pouvoir Technologie de l'information et de la communication (TIC) Vendeur Vente Résumé : Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: - Control the flow and use of personal data - Build their own loyalty programs - Dictate their own terms of service - Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor's silo.

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