Pricing strategy. Setting price levels, managing price discounts, & establishing price structures / Smith Tim J.

Titre : Pricing strategy. Setting price levels, managing price discounts, & establishing price structures Type de document : Ouvrage Auteurs : Smith Tim J., Auteur Editeur : Mason [USA] : Cengage Learning Année de publication : 2012 Importance : 318 p. ISBN/ISSN/EAN : 978-1-111-57129-0 Termes (thésaurus) : Condition de vente Cycle de vie de produit Fixation des prix Politique des prix Prix Profit Psychologie Segmentation Stratégie Résumé : Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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