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Harvard Business Review Press
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Titre : Competing on Analytics: The New Science of Winning Type de document : Ouvrage Auteurs : Davenport Thomas H., Auteur ; Harris Jeanne, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2017 Importance : 295 p. ISBN/ISSN/EAN : 978-1-63369-372-2 Termes (thésaurus) : Analyse
Big Data
Leadership
Management
Performance
TechnologieRésumé : The New Edition of a Business Classic
This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.
Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company's capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game.
With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney's vacation experience, Google's HR, UPS's logistics, the Chicago Cubs' training methods, and Firewire Surfboards' customization. Additional new topics and research include:
Data scientists and what they do
Big data and the changes it has wrought
Hadoop and other open-source software for managing and analyzing data
Data products-new products and services based on data and analytics
Machine learning and other AI technologies
The Internet of Things and its implications
New computing architectures, including cloud computing
Embedding analytics within operational systems
Visual analytics
The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company's fortunes in the age of analytics and big data.Réservation
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Cote Support Localisation Disponibilité MAT2 HAR Livre ICHEC Disponible
Titre : Act like a leader, think like a leader Type de document : Ouvrage Auteurs : Ibarra Herminia, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2015 Importance : 221 ISBN/ISSN/EAN : 978-1-4221-8412-7 Termes (thésaurus) : Emploi
Leadership
Manager
Réseau
StratégieRéservation
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Cote Support Localisation Disponibilité MGT11 IBA Livre ICHEC Disponible Blue Ocean Strategy : How to create Uncontested Market Space and Make the Competition Irrelevant / Chan Kim W.
Titre : Blue Ocean Strategy : How to create Uncontested Market Space and Make the Competition Irrelevant Type de document : Ouvrage Auteurs : Chan Kim W., Auteur ; Mauborgne Renée, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2015 Importance : 287 ISBN/ISSN/EAN : 978-1-62527-449-6 Termes (thésaurus) : Croissance de l'entreprise
Entreprise
Evolution
Innovation
Marketing
StratégieRéservation
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Cote Support Localisation Disponibilité MGT1 MAU Livre ICHEC Disponible
Titre : The end of competitive advantage. How to keep your strategy moving as fast as your business Type de document : Ouvrage Auteurs : McGrath Rita Gunther, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2013 Prix : 1 Termes (thésaurus) : Abrasif secteur
Analyse stratégique
Compétitivité
Leadership
Modèle
Performance
StratégieRéservation
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Cote Support Localisation Disponibilité MGT1 MCG Livre ICHEC Disponible
Titre : The intention economy : When customers take charge Type de document : Ouvrage Auteurs : Searls Doc, Auteur Editeur : Boston [USA] : Harvard Business Review Press Année de publication : 2012 Importance : 302 p. ISBN/ISSN/EAN : 978-1-4221-5852-4 Termes (thésaurus) : Client
Consommateur
Environnement numérique
Gestion de la relation client
Impact, influence
Liberté
Place de marché électronique
Pouvoir
Technologie de l'information et de la communication (TIC)
Vendeur
VenteRésumé : Caveat venditor--let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
- Control the flow and use of personal data
- Build their own loyalty programs
- Dictate their own terms of service
- Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost
And they will do all of this outside of any one vendor's silo.Réservation
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