The luxury strategy / Kapferer Jean-Noël

Titre : The luxury strategy : Break the rules of marketing to build luxury brands Type de document : Ouvrage Auteurs : Kapferer Jean-Noël, Auteur ; Bastien Vincent, Auteur Mention d'édition : 3rd Edition Editeur : Londres [Royaume-Uni] : Kogan Page Année de publication : 2025 Importance : 450 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-398-62426-9 Langues : Anglais (eng) Termes (thésaurus) : Gestion Industrie de luxe secteur Marketing Marque Produit de luxe Stratégie Résumé : International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth. TheLuxury Strategydefines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.

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Financial management for the small business / Barrow Colin

Titre : Financial management for the small business Type de document : Ouvrage Auteurs : Barrow Colin, Auteur Editeur : Londres [Royaume-Uni] : Kogan Page Année de publication : 2006 Importance : 238 ISBN/ISSN/EAN : 9780749445638 Prix : 1 Termes (thésaurus) : Analyse financière Bilan Budget Cash-flow Compte de résultat Finance d'entreprise Immobilisation Petite et moyenne entreprise (PME) Profit

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The successful entrepreneur's guidebook. Where you are now, where you want to be, how to get there / Barrow Colin

Titre : The successful entrepreneur's guidebook. Where you are now, where you want to be, how to get there Type de document : Ouvrage Auteurs : Barrow Colin, Auteur ; Brown Robert, Auteur ; Clarke Liz, Auteur Editeur : Londres [Royaume-Uni] : Kogan Page Année de publication : 2006 Importance : 338 ISBN/ISSN/EAN : 9780749446925 Prix : 1 Termes (thésaurus) : Croissance de l'entreprise Diagnostic stratégique Étude Guide Plan de développement Stratégie

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