International marketing / Cateora Phillip

Titre : International marketing Type de document : Ouvrage Auteurs : Cateora Phillip, Auteur ; Gilly Mary C., Auteur ; Graham John L., Auteur ; Money R. Bruce, Auteur Mention d'édition : Seventeenth Edition Editeur : New York [USA] : McGraw-Hill Année de publication : 2016 Importance : 662 p. ISBN/ISSN/EAN : 978-0-07-784216-1 Termes (thésaurus) : Afrique Amérique Asie Commerce international Culture Développement économique Droit international Environnement politique Étude de marché Europe Marché étranger Marketing international Marketing stratégique Modèle économique Mondialisation Moyen-Orient Négociation commerciale Pays du Pacifique Style de management Résumé : Pioneers in the field Cateora Gilly and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena the 17th edition of International Marketing features new topics that reflect recent changes in global markets updated teaching resources and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

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International marketing / Cateora Phillip

Titre : International marketing Type de document : Ouvrage Auteurs : Cateora Phillip, Auteur ; Gilly Mary C., Auteur ; Graham John L., Auteur Mention d'édition : Sixteenth Edition Editeur : New York [USA] : McGraw-Hill Année de publication : 2013 Importance : 638 p. ISBN/ISSN/EAN : 978-0-07-352997-4 Termes (thésaurus) : Afrique Amérique Asie Commerce international Culture Développement économique Droit international Environnement politique Étude de marché Europe Marché étranger Marketing international Marketing stratégique Modèle économique Mondialisation Moyen-Orient Négociation commerciale Pays du Pacifique Style de management Résumé : International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

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