International marketing / Cateora Phillip

Titre : International marketing Type de document : Ouvrage Auteurs : Cateora Phillip, Auteur ; Gilly Mary C., Auteur ; Graham John L., Auteur ; Money R. Bruce, Auteur Mention d'édition : Seventeenth Edition Editeur : New York [USA] : McGraw-Hill Année de publication : 2016 Importance : 662 p. ISBN/ISSN/EAN : 978-0-07-784216-1 Termes (thésaurus) : Afrique Amérique Asie Commerce international Culture Développement économique Droit international Environnement politique Étude de marché Europe Marché étranger Marketing international Marketing stratégique Modèle économique Mondialisation Moyen-Orient Négociation commerciale Pays du Pacifique Style de management Résumé : Pioneers in the field Cateora Gilly and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena the 17th edition of International Marketing features new topics that reflect recent changes in global markets updated teaching resources and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

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Global content marketing. How to create great content, reach more customers, and build a worldwide marketing strategy that works / Didner Pam

Titre : Global content marketing. How to create great content, reach more customers, and build a worldwide marketing strategy that works Type de document : Ouvrage Auteurs : Didner Pam, Auteur Editeur : New York [USA] : McGraw-Hill Année de publication : 2015 Importance : 244 p. ISBN/ISSN/EAN : 978-0-07-184097-2 Termes (thésaurus) : Croissance de l'entreprise Étude de cas Gestion du marketing Marketing international Marketing stratégique Petite et moyenne entreprise (PME) Plan marketing Politique de produit Travail en équipe Résumé : Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata "Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

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International marketing / Cateora Phillip

Titre : International marketing Type de document : Ouvrage Auteurs : Cateora Phillip, Auteur ; Gilly Mary C., Auteur ; Graham John L., Auteur Mention d'édition : Sixteenth Edition Editeur : New York [USA] : McGraw-Hill Année de publication : 2013 Importance : 638 p. ISBN/ISSN/EAN : 978-0-07-352997-4 Termes (thésaurus) : Afrique Amérique Asie Commerce international Culture Développement économique Droit international Environnement politique Étude de marché Europe Marché étranger Marketing international Marketing stratégique Modèle économique Mondialisation Moyen-Orient Négociation commerciale Pays du Pacifique Style de management Résumé : International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

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CRM at the speed of light. Social CRM strategies, tools, and techniques for engaging your customers / Greenberg Paul

Titre : CRM at the speed of light. Social CRM strategies, tools, and techniques for engaging your customers Type de document : Ouvrage Auteurs : Greenberg Paul, Auteur Editeur : New York [USA] : McGraw-Hill Année de publication : 2010 Importance : 662 p. ISBN/ISSN/EAN : 978-0-07-159045-7 Termes (thésaurus) : Gestion de la relation client Stratégie Résumé : Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.

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Cultures and organizations : Software of the mind. Intercultural cooperation and its importance for survival / Hofstede Geert

Titre : Cultures and organizations : Software of the mind. Intercultural cooperation and its importance for survival Type de document : Ouvrage Auteurs : Hofstede Geert, Auteur ; Hofstede Gert Jan, Auteur ; Minkov Michael, Auteur Editeur : New York [USA] : McGraw-Hill Année de publication : 2010 Importance : 561 Prix : 1 Termes (thésaurus) : Coopération internationale Culture Environnement culturel et artistique Management interculturel Négociation commerciale Organisation

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The next evolution of marketing / Gilbreath Bob

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Greenspan's bubbles. The age of ignorance at the Federal Reserve / Fleckenstein William A.

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Principles of corporate finance / Brealey Richard A.

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Stabilizing an unstable economy / Minsky Hyman P.

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Essentials of negociation / Lewicki Roy.J.

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How to build a successful consulting practice / Phillips Jack

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Strategic database marketing / Hughes Arthur Middleton

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Strategy. Winning in the marketplace. Core concepts, analytical tools, cases / Thompson Arthur A.

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Software engineering. A practitiner's approach / Pressman Roger S.

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Doing business internationally / Medina Walker Danielle

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