Rethinking Economics "An Introduction to Pluralist Economics" / Fischer Liliann

Titre : Rethinking Economics "An Introduction to Pluralist Economics" Type de document : Ouvrage Auteurs : Fischer Liliann, Auteur ; Hasell Joe, Auteur ; Proctor J. Christopher, Auteur Editeur : New York [USA] : Routledge Année de publication : 2018 Importance : 141 p. ISBN/ISSN/EAN : 978-1-138-22268-7 Termes (thésaurus) : Autriche Complexité Économie Marxisme Résumé : Economics is a broad and diverse discipline, but most economics textbooks only cover one way of thinking about the economy. This book provides an accessible introduction to nine different approaches to economics: from feminist to ecological and Marxist to behavioural. Each chapter is written by a leading expert in the field described and is intended to stand on its own as well as providing an ambitious survey that seeks to highlight the true diversity of economic thought. Students of economics around the world have begun to demand a more open economics education. This book represents a first step in creating the materials needed to introduce new and diverse ideas into the static world of undergraduate economics. This book will provide context for undergraduate students by placing the mainstream of economic thought side by side with more heterodox schools. This is in keeping with the Rethinking Economics campaign which argues that students are better served when they are presented with a spectrum of economic ideas rather than just the dominant paradigm. Rethinking Economics: An Introduction to Pluralist Economics is a great entry-level economics textbook for lecturers looking to introduce students to the broader range of ideas explored within the economics profession. It is also appropriate and accessible for people outside of academia who are interested in economics and economic theory.

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The strategy and tactics of pricing. A guide to growing more profitability / Nagle Thomas T.

Titre : The strategy and tactics of pricing. A guide to growing more profitability Type de document : Ouvrage Auteurs : Nagle Thomas T., Auteur ; Hogan John E., Auteur ; Zale Joseph, Auteur Editeur : New York [USA] : Routledge Année de publication : 2016 Importance : 334 p. ISBN/ISSN/EAN : 978-1-292-02323-6 Termes (thésaurus) : Analyse financière Compétitivité Création de la valeur Cycle de vie de produit Fixation des prix Frais Politique des prix Prix Profit Stratégie Résumé : The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

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An introduction to social media marketing / Charlesworth Alan

Titre : An introduction to social media marketing Type de document : Ouvrage Auteurs : Charlesworth Alan, Auteur Editeur : New York [USA] : Routledge Année de publication : 2015 Importance : 228 ISBN/ISSN/EAN : 978-0-415-85616-4 Prix : 1 Termes (thésaurus) : Blog Gestion de la relation client Gestion du marketing Marketing bouche-à-oreille Marketing digital Relations publiques Réseau social

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