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Titre : Principles of marketing for a digital age Type de document : Ouvrage Auteurs : Tuten Tracy L., Auteur Mention d'édition : 3rd Edition Editeur : Londres [Royaume-Uni] : Sage Année de publication : 2026 Importance : 462 p. ISBN/ISSN/EAN : 978-1-03-620109-8 Langues : Français (fre) Termes (thésaurus) : Comportement du consommateur
Création de la valeur
Digital
Expérience clientèle
Marketing
Marketing mix
Marketing stratégique
MarqueRésumé : Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
This third edition brings you:
Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.Réservation
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Cote Support Localisation Disponibilité MKT6 TUT Livre ICHEC Disponible
Titre : Principles of business & Management : Practicing ethics, responsability, sustainability Type de document : Ouvrage Auteurs : Oliver Laasch, Auteur Mention d'édition : 3rd edition Editeur : Londres [Royaume-Uni] : Sage Année de publication : 2024 Importance : 942 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-5296-1081-9 Langues : Français (fre) Termes (thésaurus) : Management Résumé : In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity for all.
Fully revised and once again endorsed by the UN’s Principles for Responsible Management Education (PRME) initiative, this popular textbook equips you with the skills to become a responsibly, ethically and sustainably minded business professional.
Featuring two brand-new chapters on Behaving and Digitalizing, over 50 new and updated case studies, pioneer interviews and practitioner profiles, as well as a wide range of exercises and worksheets, the book also integrates the UN’s Sustainable Development Goals (SDGs) to help promote sustainable development as essential to business and management today.
This essential textbook can be used for a wide range of courses from introductory business/management to responsible/sustainable management, business ethics, business and society, and corporate social responsibility (CSR).
Oliver Laasch is a Chaired Professor of Responsible Management at ESCP Business School, and an Adjunct Professor of Social Entrepreneurship at the University of Manchester.Réservation
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Cote Support Localisation Disponibilité MGT12 LAA Livre ICHEC Disponible
Titre : Social Media Marketing Type de document : Ouvrage Auteurs : Tuten Tracy L., Auteur Mention d'édition : 5th edition Editeur : Londres [Royaume-Uni] : Sage Année de publication : 2024 Importance : 447 Présentation : ill. ISBN/ISSN/EAN : 978-1-5296-2381-9 Termes (thésaurus) : Comportement du consommateur
Consommateur
Environnement social
Marketing
Réseaux sociauxRésumé : he original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.Réservation
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Cote Support Localisation Disponibilité MKT6 TUT Livre ICHEC Disponible
Titre : Principles of management practicing ethics, responsibility, sustainability Type de document : Ouvrage Auteurs : Oliver Laasch, Auteur Mention d'édition : 2nd Edition Editeur : Londres [Royaume-Uni] : Sage Année de publication : 2021 Importance : 993 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-5297-3205-4 Langues : Anglais (eng) Termes (thésaurus) : Éthique
Management
Responsabilité sociale des entreprises (RSE)Résumé : There is now widespread understanding that business and management must evolve and act responsibly in the world giving full consideration to people and planet, not just profit.
Principles of Management: Practicing Ethics, Sustainability, Responsibility was the first official textbook of the United Nations global initiative network, Principles for Responsible Management Education (PRME). Now fully revised and updated with three brand new chapters on communicating, innovating and leading, this accessible and engaging textbook provides an introduction to management while empowering students to think ethically and sustainably in order to become responsible managers. It also includes essential workplace skills for the 21st century and coverage of the various management occupations that students will go on to fill after their studies. Exclusive interviews with management pioneers and professionals help bring theories and concepts to life throughout the text as do the all new case studies which include Lego, Patagonia and Greta Thunberg. Worksheets and exercises make for an active learning experience alongside the supporting online resources provided to lecturers for dissemination.
The textbook includes coverage of the UN's Sustainable Development Goals (SDGs) which are central to business education and practice today. It can be used for introductory management courses as well as courses that cover business ethics, business and society, corporate social responsibility (CSR), sustainability and responsible management.Réservation
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Titre : Management Fundamentals: Concepts, Applications, and Skill Development Type de document : Ouvrage Auteurs : Lussier Robert N., Auteur Mention d'édition : Ninth edition Editeur : Londres [Royaume-Uni] : Sage Année de publication : 2020 Importance : 666 p. ISBN/ISSN/EAN : 978-1-07-180806-1 Langues : Anglais (eng) Termes (thésaurus) : Carrière
Concept
Contrôle de gestion
Culture
Décision
Délégation de responsabilité
Développement
Digitalisation
Diversité
Entrepreneuriat
Environnement
Éthique
Gestion des ressources humaines
Innovation
Leadership
Management
Marketing
Organisation
Responsabilité sociale des entreprises (RSE)
Stratégie
Travail en équipeRésumé : Packed with experiential exercises, self-assessments, and group activities, the Ninth Edition of Management Fundamentals: Concepts, Applications, and Skill Development develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current examples to illustrate management concepts in today’s ever-changing business world.
This fully updated new edition provides new coverage of important topics like generational differences, sexual harassment, AI, and cybersecurity. Students learn about management in the real world with 18 new cases, including cases on the NBA, H&M, Netflix, and Peleton. .
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