The next evolution of marketing / Gilbreath Bob

Titre : The next evolution of marketing : Connect with your customers by marketing with meaning Type de document : Ouvrage Auteurs : Gilbreath Bob, Auteur Editeur : New York [USA] : McGraw-Hill Année de publication : 2009 Importance : 288 p. ISBN/ISSN/EAN : 978-0-07-162536-4 Termes (thésaurus) : Evolution Gestion du marketing Résumé : THE NEW LAWOF MARKETING “The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob’s book delivers.” Jim Stengel, former GlobalMarketing Officer, Procter & Gamble “Some timeless truthsrestored for modernmarketing―and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given wayto sharing, and marketingwill never be the same.” John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble ”Bob Gilbreath brilliantlyshows why we’re nolonger living in our fathers’marketing era. Better yet,he details how marketingworks best when it addsvalue to people’s lives, andhe provides a playbookfor success.” David Meerman Scott,bestselling author of The NewRules of Marketing & PR andWorld Wide Rave “This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands.” Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company

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